Home/Case Studies/Rafael Moreno
Rafael Moreno

Rafael Moreno

CPA

Industry
Accounting Services
Clients
50+ SMB Clients
Team Size
5 Accountants

⚠️The Problem

"Month end is a war zone," Rafael said. Every month, the same nightmare: 50+ clients who needed to submit receipts, invoices, and bank statements. His team sent initial requests, then follow up emails, then phone calls. Some clients responded immediately. Others took weeks. Meanwhile, Rafael's accountants could not close the books until every document was in.

The industry standard is 5 to 7 days for month end close. Rafael's firm was averaging 14 to 21 days. His senior accountants were spending hours chasing documents instead of doing actual accounting work. And when unusual transactions appeared, they often got missed in the chaos until someone noticed weeks later.

The Month End Grind:

  • • 14 to 21 days to close books (should be 5 to 7 days)
  • • 50+ email threads per client, "Did you send the receipts yet?"
  • • Manual spreadsheet tracking of who submitted what
  • • Exception handling ate senior accountant time
  • • Team burnout from repetitive follow-ups

🔄How We Cut Close Time in Half

We sat down with Rafael's team during month end close. Watched them work for half a day. The pattern was obvious: same questions, same documents, same reminder emails, just copy paste with different client names. "How do you know who to chase?" we asked. They pointed at a shared Excel spreadsheet.

Month End Close Timeline

BEFORE: 14 to 21 Days

Manual document chasing, email threads, spreadsheet tracking

Initial requestFollow up 1Follow up 2Phone callsManual reconcileAFTER: 7 DaysAutomated reminders, instant tracking, AI exception flaggingDay -5Day -3Day -1Auto reconcile

95% on time submission, 40+ hours saved per month

Automated reminders and smart escalation cut close time from 14 to 21 days to 7 days

We built reminders that send automatically 5 days before month end, then 3 days, then 1 day. If a client does not respond after three attempts, it escalates to their account manager, no manual tracking needed. The system knows who submitted what, flags missing documents, and even detects unusual transactions based on historical patterns.

Standard transactions? They reconcile automatically through the accounting software integration. Exceptions get flagged for review. Four weeks later, Rafael's close time dropped to 7 days, right in line with industry standards.

⚙️The Automation System

Now document requests go out automatically at day -5, -3, and -1. Non responders escalate to account managers after three attempts. AI flags unusual transactions for review based on each client's historical patterns. Standard transactions reconcile automatically through their accounting software. The team sees everything in a real time dashboard, no more spreadsheets.

Scheduled Reminders

Automated emails at day -5, -3, -1 with personalized document lists

Smart Escalation

Non responders escalate to account manager after 3 attempts

Exception Detection

AI flags unusual transactions based on historical patterns

Auto Reconciliation

Standard transactions reconciled automatically via software integration

📈The Results

4 weeks
Implementation + Training
95%
On-Time Submissions
7 days
New Close Time
40+ hrs
Freed Per Month

Month-end close went from 14-21 days to just 7 days, freeing up 40+ hours per month that the team now spends on higher-value advisory services.

Business Impact:

The time savings allowed Rafael to take on 8 new clients without hiring additional staff, generating $120K in additional annual revenue.

"I'd recommend Dave in a heartbeat. His automations collect client documents, remind people nicely, and flag exceptions so month-end actually ends."

— Rafael Moreno, CPA

Tired of Manual Document Chasing?

Let's automate your recurring workflows and free up your team for higher-value work.

Book Your Strategy Call